You contact Nick Ellery via the following – Twitter, Nick’s blog, Email (nickellery@live.com.au), LinkedIn
Hi, I’m Nick (Nicholas) Ellery. I’m a marketing dude… I get excited about it. Sad but true. I’m a marketing contractor, currently working in Influencer Relationship Management as an ‘MVP Lead’ in Australia and New Zealand for Microsoft.
WHAT IS AN MVP LEAD? The answer is long, complicated and I will inevitably fail to describe exactly what it is I do, so let’s just say it’s kind of a technical / community / marketing / feel-goodish type program that Microsoft runs to great benefit for customers and the business worldwide.
WHY THE BLOG? Ongoing discovery is crucial to a being a great marketer. This blog is the outcome of the digestion of the 80-100 marketing articles I digest every week, a way for me to academically engage with and analyse key issues, to make my rambling thoughts coherent, and to hopefully keep me on top of the game when it comes to thinking about and practicing marketing.
The blog’s also going to focus on something that is going to be a problem for marketers moving forward – marketing has become a dirty word. People have become savvy to the dirty tricks that people posing as marketers have used in the past (I say ‘posing as marketers’ because I’m a marketer, and I don’t want to be associated with people who would lie, cheat, monopolize or otherwise deceive consumers in order to make a buck). It’s coming to the point where any form of marketing at all will have no credibility to consumers, and marketers will be extinct. Brand communications will be solely ’word of mouth’, which will be a great shame for both companies and consumers alike. The underlying principle of marketing is to deliver value to your consumers and your company - to find that common ground where both sides see benefit. Somehow, the dominant marketing paradigm seems to be moving distinctly away from this in a number of directions, most of which I don’t particularly like. So the blog is also about highlighting good / ethical marketing practice, and slamming unethical / poor execution.
Anyway, thanks for stopping by - if you want to know more, you can reach me on the links at the top of this page:
- Nick Ellery
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